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How To: A/B Test Email Campaigns

A FREE GUIDE FROM TECHNOLOGY NETWORKS
 
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With inboxes busier than ever, measuring the impact that changes have on your email campaign metrics is increasingly more important.

A/B Testing is the perfect way to measure the impact that changes have on your metrics and ensure that every change produces positive results.

Download this free guide from Technology Networks to discover:

  • the purpose of a/b testing
  • how to decide what to test
  • a/b testing best practices
  • an example of an a/b test
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